DEEP ROOTSAug 12, 2026 · Launch
San Jose founder launches Leaf Finder to a 300-person community beta
AI-powered label and flower scanning, paired with a personal check-in journal.
Tools that help you learn what actually works for you, one honest check-in at a time.
We grew up thinking wellness was a luxury. It isn't. It's a *necessity, and it should be *personal. Deep Roots builds tools that help anyone learn what works for them, on their own terms.
Our missionTo replace guesswork with self-knowledge, helping people build an intentional relationship with their wellness journey.
Cannabis that matches your life. Tell it what you're going for, understand what you're holding, and keep a record of what actually works for you.
Pick what you're going for, like better sleep, focus or unwinding, and get personalized picks in about 30 seconds.
Photograph a flower or a label. AI explains THC, CBD and terpenes in plain English.
Log how it went in a few seconds. Over time you build a record of what works for you.
Short, practical lessons on terpenes, ways to consume and more, so every choice is an informed one.
Leaf Finder is for people who live with intention: athletes, creators, and anyone who wants their choices to fit the life they're building.
“Wellness used to feel like a luxury. I believe it’s become a necessity.”
Edwin Campbell Jr. grew up in San Jose and graduated from Apollo High School, a continuation school where, as he remembers it, students were often counted out before they had the opportunity to show what they were capable of.
His journey eventually took him to Cal Poly Humboldt, where he played college football. During those years, Edwin struggled with frequent, severe migraines and began exploring cannabis as part of his personal wellness journey. He found an approach that worked for him, but getting there required years of trial and error with little guidance on what products, methods, or routines actually fit his needs.
That experience planted the seed for Deep Roots Wellness.
Edwin realized the challenge was bigger than his own. People were turning to cannabis for sleep, relaxation, recovery, focus, and other wellness goals, yet many were navigating those decisions largely on their own.
He believed there had to be a better way.
Deep Roots Wellness was created to help build that better way, combining technology, education, personalization, and community to help people become more intentional about their wellness.
For Edwin, this mission is deeply personal. He isn't building around a problem he discovered from the outside. He's building around one he lived through.
And he's building it in the community that helped shape him.
We don't tell people what to use. We help them notice what works for their own goals and body.
Plain language, honest labels, no inflated claims. Informed choices start with clear information.
We launched with our local community, and real usage shapes what we build next.
AI-powered label and flower scanning, paired with a personal check-in journal.
A wellness technology company building tools around personal experience instead of guesswork.
Users, dispensaries, investors and press: we'd love to hear from you.
Get in touch → hello@deeprootswellness.com